MOMENT OF TRUTH EVERY QUESTION RIGHT OFFLINE

How could you increase the chance of getting more clients if even in their Zero Moment of Truth experiences you are not there?įor example, you are a law firm based in New Jersey and you represent car accident victims but the problem is, you don't have any online presence. The Importance of Becoming a Part of Your Target Clients' ZMOT Now, the question is how can you amplify their vouches and referrals in order to attract more prospects?

MOMENT OF TRUTH EVERY QUESTION RIGHT OFFLINE

The better the quality of your service, the higher the chances of getting satisfied clients who can vouch you and can even refer your law firm to their acquaintances either through online or offline means. These days, when everyone looks for answers on the internet, letting your prospects find you easily and giving them the right information about your services can greatly increase the chances of you getting more clients. Interestingly, this last part of your client's journey would become your new prospects' Zero Moment of Truth and the cycle continues.

Take note that not all client journeys starts with a Stimulus. To make it easier to understand, let's laid out their actual journey before and after they found what they need. ZMOT is the second part of your prospects decision making process to hire a legal counsel. For your prospect clients, this is the part wherein they look for potential law firms that can help them with their legal needs online. Six year later, Google coined the term Zero Moment of Truth (ZMOT), a phase in buying cycle when a customer look for information about the product he plans to buy online. This is the moment when a customer interacts with a brand or service to form an opinion or impression about that particular brand, product, or service. From these 58 million people, they also reveal that 110 million have sought legal counsel at least once in their lives.įrom these facts and numbers, you can see how our current digital trends impact how people who look for legal counsel have used the internet to find the attorneys or law firms who they think can help them settle their legal problems.īut, the question now is, are you helping these potential clients to easily find you online? Are you part of their Zero Moment of Truth (ZMOT) experience?Ī customer's Moments of Truth (MOT) is a phase in marketing which was coined in 2005 by Lafley Chairman, the CEO and President of Procter and Gamble. alone, LexisNexis reports that 58 million consumers sought a lawyer in the year before their survey was conducted. This result is based from their survey of 4,000 adult internet users. According to LexisNexis, 76% of those people who search for lawyers used online resources to find them.

Moment of truth every question right